Revenue, funnels, cohorts, and AI anomaly detection — built for DTC founders who need signal, not noise.
🚨
AI Anomaly Alert — Today
Revenue is 18% below forecast.
AI identified a drop in checkout conversion between 2–4 PM — likely caused by a payment gateway timeout. 47 orders were affected. No unusual traffic change detected upstream.
Today's Revenue
$3,241
↓ 18% vs forecast
Orders Today
83
↓ 14 vs yesterday
Conversion Rate
2.9%
↓ 0.4pp vs avg
New Customers
31
↑ 6 vs yesterday
Revenue — Last 30 Days
Live
Daily revenue in USD · Today highlighted
Day 1Day 8Day 15Day 22Day 30
Revenue
Today
Anomaly window
Revenue Breakdown
By acquisition source · This month
Organic Search
Paid Ads
Email
Direct
Organic Search$28,430 (41%)
Paid Ads$19,820 (29%)
Email$12,100 (18%)
Direct$8,640 (12%)
Conversion Funnel
Last 7 days · Session-level data
Total sessions 14,820
Visitors
14,820
100%
↓ 38% converted to cart
Add to Cart
5,630
38%
↓ 67% of carts reached checkout
Reached Checkout
3,112
21%
↓ 18% checkout drop at payment step (2–4 PM)
Purchase
2,084
14.1%
14.1%
Overall CVR
$87.40
Avg Order Value
3.8%
Cart Abandonment
Cohort Retention
New customers by acquisition month · % who returned in subsequent months
Retention:
High (≥70%)
Medium
Low
Baseline
💰
Today's Revenue
$3,241
↓ 18% vs forecast
🛒
Orders
83
↓ 14 orders vs yesterday
📊
Conversion Rate
2.9%
↓ 0.4pp below 7-day avg
👥
New Customers
31
↑ 6 vs yesterday
🧠
AI Summary — June 15, 2026
Revenue gap of $711 vs daily forecast. Root cause: payment gateway timeouts between 14:00–16:00 EST. Gateway error rate spiked to 3.8% vs usual 0.2%. 47 orders were impacted.
New customer acquisition is +24% vs last Monday. Organic search drove the uplift — likely from this morning's product feature in a lifestyle newsletter.
Cart abandonment is at 3.8% — below the 5.2% weekly average. Checkout flow optimisation from last week is holding.
AOV is $39.05, slightly below the $42 target. Consider a $5 free shipping threshold test to push basket size.
Mobile accounts for 61% of sessions but only 48% of revenue. Mobile checkout UX review recommended.