⚙️ SaaS / Ops
User Management
247 users · 189 active this month · 12 at-risk
All Users
🔍
| User | Plan | MRR | Last Active | DAU/MAU | AI Churn Risk | |
|---|---|---|---|---|---|---|
|
MC
|
Enterprise | $899 | 2h ago | 78% |
Churn Assessment
DAU/MAU ratio stable at 78%
Last login 2 hours ago
API usage up 12% this month
No support tickets in 30 days
|
|
|
PS
|
Pro | $149 | 3d ago | 42% |
Churn Assessment
No logins in 3 days
DAU/MAU dropped from 68% → 42%
API calls down 35% this week
No open support tickets
|
|
|
JW
|
Enterprise | $1,299 | 1h ago | 91% |
Churn Assessment
Highest engagement in cohort (91% DAU/MAU)
Active just 1h ago
Team expanded from 5 → 12 seats
Renewal in 4 months, no flags
|
|
|
AK
|
Pro | $149 | 14d ago | 12% |
Churn Assessment
No logins in 14 days
DAU/MAU dropped 68% → 12%
API usage down 85% this month
1 open billing inquiry
|
|
|
SR
|
Starter | $49 | 5h ago | 61% |
Churn Assessment
Consistent daily logins
Feature adoption growing
Good candidate for Pro upgrade
No risk indicators
|
|
|
LM
|
Trial | — | 1d ago | 38% |
Trial Conversion Risk
Low feature adoption (3/12 features used)
Only core export feature tested
Responded to onboarding email
6 days left in trial
|
|
|
YT
|
Enterprise | $2,499 | 4h ago | 84% |
Churn Assessment
Highest-value enterprise account
DAU/MAU stable at 84%
White-label feature in active use
Renewal signed for 2 years
|
|
|
DP
|
Pro | $149 | 21d ago | 8% |
Churn Assessment
No logins in 21 days
DAU/MAU collapsed 62% → 8%
Billing contact unresponded
Upcoming renewal in 9 days
|
|
|
NV
|
Starter | $49 | 6h ago | 72% |
Churn Assessment
Engagement steady and growing
Last active 6 hours ago
Strong upgrade intent signals
No risk indicators
|
|
|
MB
|
Trial | — | 4h ago | 80% |
Trial Conversion Outlook
10/12 features adopted
High DAU/MAU (80%)
Completed onboarding flow
Scheduled onboarding call
|
|
|
AJ
|
Pro | $149 | 7d ago | 33% |
Churn Assessment
No logins in 7 days
DAU/MAU dropped from 55% to 33%
Billing active, no overdue
Used competitor comparison tool
|
|
|
SO
|
Enterprise | $699 | 30m ago | 86% |
Churn Assessment
Most recent activity 30 minutes ago
DAU/MAU consistently above 82%
Team usage up 18% this month
2 seats added last week
|
⚙️ SaaS / Ops
Billing & Revenue
Monthly recurring revenue breakdown and subscription health
Monthly Recurring Revenue
$$28,432
Across 203 paying accounts
↑ $881 vs last month
Annual Run Rate
$$341,184
Based on current MRR
↑ 8.4% quarter-over-quarter
Average Revenue Per User
$140
Per paying user / month
↑ $4.20 vs last quarter
Net Revenue Retention
112%
Including expansion revenue
↑ 3pp vs last quarter
MRR — Last 6 Months
$28,432
current MRR
Revenue by Plan
Enterprise
$14,180
49.8% of MRR
Pro
$9,087
32.0% of MRR
Starter
$5,165
18.2% of MRR
⚙️ SaaS / Ops
Feature Flags
Toggle product features globally or per account tier
AI Churn Risk Scorer
Per-user churn risk scoring with engagement sparklines and "Why?" explanations.
White-label Branding
Allow customers to use their own domain, logo, and colour palette.
Advanced Analytics
Custom dashboards, funnel analysis, and cohort retention charts.
API Rate-limit Override
Bypass default API rate limits for high-volume enterprise customers.
Bulk CSV Import
One-click CSV upload to import up to 50,000 records at a time.
Zapier Integration
Connect to 5,000+ apps via the official Zapier integration.
Priority Support SLA
2-hour response time SLA with dedicated Slack channel.
Trial Extension
Allow operators to extend a trial by 7 or 14 days from the admin panel.
⚙️ SaaS / Ops
Usage Analytics
Product engagement metrics for the last 30 days
Engagement Metrics
Daily Active Users (DAU)
1,840 avg
Monthly Active Users (MAU)
4,280
DAU/MAU Ratio
43.0%
Weekly Retention (D7)
68.4%
Monthly Retention (D30)
84.2%
Avg Session Duration
12m 34s
API Calls / Day
284k avg
Feature Adoption Rate
61.8%
Cohort Health
New (this month)
+38
Activated
29 / 38
Trial → Paid
34.8%
Churned (this month)
5
At-risk accounts
12
Top Features
CSV Export89%
Dashboard82%
API Access74%
Bulk Import58%
White-label14%
AI Churn Risk Overview
Live scoring
198
Low Risk
37
Medium Risk
12
High Risk
The AI churn risk scorer evaluates login frequency, DAU/MAU ratio trends, API usage changes, feature adoption velocity, and support ticket history to generate a per-user risk score updated every 24 hours.
⚙️ SaaS / Ops
Support Queue
4 open tickets · 2 escalated · 1 requiring action today
Open Tickets
Cannot access dashboard after renewal — urgent billing issue
API integration broken after domain migration
Requesting SSO setup for enterprise team
Bulk import failing on rows above 10,000
Request to upgrade from Pro to Enterprise
How to configure webhook for order events?